Interactive videos let viewers engage with your content through choices, responses, and actions. Instead of passively watching, customers can answer questions, navigate to different video paths, submit contact information and questionnaires, schedule meetings or respond with text and video messages.

Interactive videos work for any situation where you want customers to engage rather than just watch.

Common use cases:

• Founder stories that introduce your brand and build connection

• Welcome videos that greet visitors and guide them to the right products

• FAQ videos that answer common questions before customers ask

• Video testimonials collect video, audio or written testimonials

• Support videos that walk customers through common issues

Every interaction is a data point. When viewers respond to your videos with, video replies, questionnaires or contact information, you learn what they care about and where they are in their buying journey.

What you can capture:

Common questions through audio, text and video replies

Contact information through built-in lead capture forms

Objections through direct customer feedback

This data helps you tailor messaging, improve products, and build customer profiles.